Helping entrepreneurs design, test and execute game changing business models, value propositions and business ideas.

Innovation workshops and consulting for sustainable growth strategies and human-centered solutions.

Stop risking your future with business as usual.

Solutions.

Innovation consulting helps you build and cultivate an innovation practice to increase your resilience to disruptions, while at the same time connecting you to a global ecosystem of resources.

Mastering Business Models

Mastering Value Propositions

Mastering Business Idea Testing

Design and Assess Winning Business Models

Are you trying to improve your existing business model? Or trying to create a new one that can compete in today's market?

Turn hypothetical discussions into practical outcomes.
Learn how to work with Business Model Canvas, used by successful businesses worldwide.
Create a shared language around business model and strategy.

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Create Value Propositions That Sell

Are you struggling to understand your customers? Or communicate the value you can bring them?

Learn how to map the value that your product or service brings against the jobs, pains and gains of your customer.
Discover and test messaging that will resonate with your customer.
Leverage the Value Proposition Canvas to find product market fit.

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Test and Validate Your Business Ideas

with Real Customers

Are you trying to find product market fit so you can start selling? Or trying to decide what project to invest next?

Map the riskiest assumptions of your new venture and build hypotheses to test and prove your business ideas before you make heavy investments in time, money, or resources.
Learn a clear and practical way to test and de-risk your business ideas.

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IMPACT.

Achieve exceptional revenue gains, thanks to rich customer insights and a human-centered approach to growth.

Identify growth pathways

Stay competitive by exploring new ways to create, deliver, and capture consumer and business value, define new revenue streams, and identify potential attractive business models.

Drive customer demand

Understand your customer better. Create powerful messaging that will communicate the value of your products or service and start selling.

Validate your business idea

Understand the future viability of your business idea, and communicate your ideas clearly through evidence to turn your side hustle into a business.

Testimonials

Gayane collaborated with us on an executive education program at Enterprise Asia, where she delivered a module on developing sustainable marketing strategies to create business value. Her entrepreneurial mindset and proficiency in various innovation frameworks and tools were invaluable to the success of the program. By prioritising consumer needs, she guided our participants in designing value propositions and constructing effective business models. I wholeheartedly endorse Gayane and look forward to the opportunity to work with her again.

Nashata Kaur, Enterprise Asia

ABOUT ME.

I deliver creative problem solving, growth and performance for my clients through application and execution of strategic thinking, value innovation, design thinking and a perpetual curiosity for “what’s next?”.

Gayane Grigoryan, Innovation, Marketing Strategy Consultant based in Dubai.

I’m entrepreneurial: I believe that new challenges, growth, and improvement make life and business exciting and meaningful.

I bid farewell to my secure corporate job in May 2021 to pioneer a new market space between traditional management consulting and strategic marketing called value innovation.

I love what I do and I am passionate about forging new growth pathways for small businesses, start-ups and entrepreneurs like myself. I like the spirit of creating something new and valuable.

I’m purpose-driven: I’m passionate about empowering people who share the same ethics and integrity as I do, and solutions that make sense in our current world.

I’m a connector: I’m driven by creating positive connections. I like to help and believe in positive human interactions.

I value my family: I am a committed wife, and mother of an energetic and curious girl. I’m focused on finding and maintaining balance.

I'm attracted by powerful brands: I had the privilege to collaborate with leading global brands specialised in eduction, banking, hospitality and travel, air cooling and refrigeration.

I look forward to your challenges and would be happy to assist you with my workshops, as a consultant or sparring partner for your growth initiatives.

Innovation and Strategy Consultant