Fluid Future: reflections from Dubai Future Forum
Solutions.
Innovation consulting helps you build and cultivate an innovation practice to increase your resilience to disruptions, while at the same time connecting you to a global ecosystem of resources.
Mastering Business Models
Mastering Value Propositions
Mastering Business Idea Testing
Design and Assess Winning Business Models
Are you trying to improve your existing business model? Or trying to create a new one that can compete in today's market?
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Turn hypothetical discussions into practical outcomes.
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Learn how to work with Business Model Canvas, used by successful businesses worldwide.
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Create a shared language around business model and strategy.
Create Value Propositions That Sell
Are you struggling to understand your customers? Or communicate the value you can bring them?
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Learn how to map the value that your product or service brings against the jobs, pains and gains of your customer.
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Discover and test messaging that will resonate with your customer.
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Leverage the Value Proposition Canvas to find product market fit.
Test and Validate Your Business Ideas
with Real Customers
Are you trying to find product market fit so you can start selling? Or trying to decide what project to invest next?
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Map the riskiest assumptions of your new venture and build hypotheses to test and prove your business ideas before you make heavy investments in time, money, or resources.
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Learn a clear and practical way to test and de-risk your business ideas.
IMPACT.
Achieve exceptional revenue gains, thanks to rich customer insights and a human-centered approach to growth.
Identify growth pathways
Stay competitive by exploring new ways to create, deliver, and capture consumer and business value, define new revenue streams, and identify potential attractive business models.
Drive customer demand
Understand your customer better. Create powerful messaging that will communicate the value of your products or service and start selling.
Validate your business idea
Understand the future viability of your business idea, and communicate your ideas clearly through evidence to turn your side hustle into a business.
Testimonials
ABOUT ME.
I deliver creative problem solving, growth and performance for my clients through application and execution of strategic thinking, value innovation, design thinking and a perpetual curiosity for “what’s next?”.
I’m entrepreneurial: I believe that new challenges, growth, and improvement make life and business exciting and meaningful.
I bid farewell to my secure corporate job in May 2021 to pioneer a new market space between traditional management consulting and strategic marketing called value innovation.
I love what I do and I am passionate about forging new growth pathways for small businesses, start-ups and entrepreneurs like myself. I like the spirit of creating something new and valuable.
I’m purpose-driven: I’m passionate about empowering people who share the same ethics and integrity as I do, and solutions that make sense in our current world.
I’m a connector: I’m driven by creating positive connections. I like to help and believe in positive human interactions.
I value my family: I am a committed wife, and mother of an energetic and curious girl. I’m focused on finding and maintaining balance.
I'm attracted by powerful brands: I had the privilege to collaborate with leading global brands specialised in eduction, banking, hospitality and travel, air cooling and refrigeration.
I look forward to your challenges and would be happy to assist you with my workshops, as a consultant or sparring partner for your growth initiatives.
Innovation and Strategy Consultant
IBM Enterprise Design
Thinking Practitioner
Certified ISO 56002 Innovation
Management Practitioner
Blue Ocean Strategy
Certified Practitioner
CIM Qualified Marketing Leadership Consultant
AASBC Accredited
SME Consultant
McKinsey Academy
Forward Programme Alumna
PwC Academy Alumna
Member of Association of Accredited Small Business Consultants®
Member of
Chartered Institute of Marketing
Strategyzer Certified Trainer
CONNECT.
Contact for more information on how we can collaborate.
Business Bay, Dubai, UAE