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Driving Strategic Value Creation

Strategic advisory and market intelligence tailored for the unique dynamics of the GCC markets.

Solutions. 

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Partnering with decision makers to navigate regional complexities and capture emerging opportunities through strategic planning, market intelligence, and expansion expertise. 

 

Gayane Grigoryan Marketing Strategy and Innovation Consulting in the UAE.
Gayane Grigoryan Marketing Strategy and Innovation Consulting in the UAE.
Gayane Grigoryan Marketing Strategy and Innovation Consulting in the UAE.

Strategic Steering

Market Growth Intelligence

Regional Expansion 

Transform Uncertainty Into Strategic Growth. Future-proof your business by converting market challenges into sustainable competitive advantages, achieving 20-30% faster implementation of strategic initiatives.

Facing market volatility? Need to accelerate growth while managing risks? Looking to strengthen your competitive position?

What to expect:

  • Strategic Diagnostics: Conduct thorough analysis identifying growth opportunities with potential for 15-20% revenue uplift, aligned with your strategic objectives.

  • Rapid Impact: Drive immediate returns through quick-win initiatives, delivering 25-30% efficiency gains in operational excellence.

  • Strategic Roadmap: Design actionable strategies with clear milestones, enabling value creation while building sustainable competitive advantages.

  • Implementation Excellence: Transform strategy into measurable results through focused execution support, ensuring 90% achievement of strategic priorities.

Grow Faster Than The Market. Turn customer and market insights into measurable competitive advantage, achieving 30% higher ROI through validated strategies.

Need to optimise your market approach? Looking to increase customer lifetime value? Want to maximise your marketing ROI?

What to expect:

  • Customer Intelligence: Map comprehensive customer journeys to uncover hidden opportunities, increasing acquisition rates by 25%.

  • Market Analytics: Transform data into actionable intelligence, enabling confident strategic decisions backed by real-time market insights.

  • Value Optimisation: Develop customer-centric propositions that resonate with target segments, driving 15-25% growth in market share.

  • Market Acceleration: Implement go-to-market strategies that capture sustainable market position with measurable ROI.

Capture High-Growth Opportunities in GCC Markets. Make bold moves with confidence: build and operate strong businesses in the region that deliver sustained shareholder value growth.

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Planning GCC market entry? Need to validate expansion strategy? Want to accelerate regional growth?

What to expect:

  • Market Assessment: Map crucial opportunities and risks in the GCC markets while validating investment thesis, reducing entry risks by 40%.

  • Market Readiness: Design your market entry approach with quick wins focused on establishing strong regional presence, accelerating time-to-market by 50%.

  • Growth Blueprint: Develop strategic roadmaps with concrete milestones, targeting 15-25% year-over-year growth in regional markets.

  • Sustainable Success: Build lasting operational capabilities delivering long-term value, achieving 80% success rate in market entry initiatives.

Impact. 

Delivering measurable results across key business dimensions, from strategic transformation to market expansion. Organisations achieve 15-30% revenue growth through validated strategies, optimised execution, and sustainable competitive positioning in GCC markets.

Transform and Execute

  • Strategic Acceleration: 20-30% faster execution through structured implementation and clear metrics

  • Market Leadership: Enhanced decision-making capabilities driving sustainable competitive advantage

  • Business Results: Organisations achieve transformation goals 25% faster with structured implementation support

Discover and Grow

  • Revenue Growth: 15-25% increase through data-driven customer targeting

  • Market Capture: Improved acquisition efficiency with 30% higher conversion rates

  • ROI Optimisation: 30% higher marketing returns through validated strategies

Expand and Scale

  • Market Entry: Time-to-market reduced by 6-12 months through validated strategies

  • Risk Management: De-risked expansion through deep regional expertise and proven frameworks

  • Value Capture: Accelerated growth in GCC markets with sustainable competitive positioning

About me. 

"Strategic transformation isn't just about change - it's about creating sustainable value through deep understanding, authentic partnerships, and unwavering commitment to excellence.
 

Gayané Grigoryan

Strategy and Market Intelligence Leader I INSEAD Business School Global Executive MBA and CIM Chartered Marketer 

I partner with decision makers to answer not only the question of 'what' they can do to allow their companies to adapt to radically shifting customer, market and technology dynamics in their industries, but also 'how' they can set and execute a transformative strategy that creates long-term value for all stakeholders.

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My Unique Value Proposition Stems From:

  • Deep regional expertise with presence in the UAE since 2013

  • Global perspective through INSEAD Global Executive MBA education and international experience

  • Proven track record of driving 15-20% revenue growth through strategic initiatives

  • Certified expertise in innovation management (ISO 56002) and business strategy

  • Cross-cultural fluency and understanding of GCC market dynamics
     

My Work is Guided by Four Key Principles:

  1. Future-Focused Strategy: Creating robust strategies that anticipate and adapt to market evolution

  2. Data-Driven Intelligence: Converting market research into actionable insights for sustainable growth

  3. Strategic Transformation: Facilitating change through careful alignment of vision and execution

  4. Regional Excellence: Leveraging deep understanding of GCC markets for successful expansion
     

Industry Focus:

  • Renewable Energy and Sustainability: Supporting GCC's energy transition and Vision 2030 goals

  • Technology and Innovation: Enabling digital transformation and business model innovation

  • Family Businesses and SMEs: Facilitating growth and strategic transformation

  • Government and Semi-Government: Contributing to economic diversification initiatives
     

My Working Style and Approach:

  • Structured yet flexible engagement model

  • Direct senior-level involvement throughout

  • Focus on knowledge transfer and capability building

  • Access to regional network and strategic partners

    Excellence and humility are synonymous with the best companies to work with, and the personal values I strive for. 

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Testimonials 

Gayane collaborated with us on an executive education program at Enterprise Asia, where she delivered a module on developing sustainable marketing strategies to create business value. Her entrepreneurial mindset and proficiency in various innovation frameworks and tools were invaluable to the success of the program. By prioritising consumer needs, she guided our participants in designing value propositions and constructing effective business models. I wholeheartedly endorse Gayane and look forward to the opportunity to work with her again.

Nashata Kaur, Enterprise Asia

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Connect.

Let's connect for a 30-minute discovery conversation about your business ambitions. Together we'll explore how to transform your strategic challenges into sustainable growth opportunities.

Schedule a call

network(at)gayanegrigoryan.com

Abu Dhabi, UAE

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©2025 Gayané Grigoryan 
Strategic advisory and market intelligence designed to help decision makers create and capture value through actionable, impactful strategies in the region. Solving challenges related to future uncertainties and market dynamics.

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