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  • Writer's pictureGayané Grigoryan

Blue Ocean Strategy Workshop


It’s a great honour to contribute to an initiative promoting female potential in business, science and tech.


Looking forward to delivering Blue Ocean Strategy workshop at the FemInno Innovation Conference in Yerevan.


What is Blue Ocean Strategy?


Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players.


We will look into the tools and methodologies that help deliver value innovation and formulate high growth strategies.


The workshop dives into blue ocean tools and concepts to show you how you can:

  • reorient your perspective from focusing on the competition to understanding where blue ocean opportunities reside,

  • shift focus from existing customers towards non-customers, creating new demand for your product or service,

  • create a leap in value for buyers while keeping the costs low,

  • and lots more!

Get in touch to learn more about how to apply blue ocean thinking to your business and set yourself on the path to profitable growth.





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