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Thinking.
​Explore latest thinking on growth opportunities and regional dynamics.


What is servitisation, and how can it help save the planet?
The concept of servitisation has been gaining traction in recent years, with more and more companies exploring new business models that focu


Fluid Future: reflections from Dubai Future Forum
In a world full of uncertainties, the key is not to fight the fluidity but to navigate it smartly.


Critical analysis of external environment, emerging trends and impact on the air cooling industry.
Ten air conditioners will be sold every second over the coming years due to rising temperature.


How can businesses find solutions for a set of issues far broader than their profit to loss ratio?
Shifting from being solely profit-driven to integrating purpose-driven motivations, prioritising a far wider pool of stakeholders.


Why innovation leadership matters?
At a fundamental level, innovation is creative destruction that leads to change. This change will inevitably involve people in some way. Lea


Become great at creating new products and services people will love and buy.
Understanding the root cause of why people buy and help them to make progress in their lives using your offerings.
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