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Thinking.
​Explore latest thinking on growth opportunities and regional dynamics.


Fluid Future: reflections from Dubai Future Forum
In a world full of uncertainties, the key is not to fight the fluidity but to navigate it smartly.


Critical analysis of external environment, emerging trends and impact on the air cooling industry.
Ten air conditioners will be sold every second over the coming years due to rising temperature.


Why innovation leadership matters?
At a fundamental level, innovation is creative destruction that leads to change. This change will inevitably involve people in some way. Lea


Hedging against disruption in consulting industry
Today, the 4th Industrial Revolution is upon us, disrupting almost every industry. It has challenged players in every field from music to ma


Become great at creating new products and services people will love and buy.
Understanding the root cause of why people buy and help them to make progress in their lives using your offerings.
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